2 MONCLER 1952 (Man) | The collaboration with Los Angeles
Sergio Zambon follows an urban anthropologist approach at Moncler, merging the reality of design with the study of youth movements – both real and imagined, always spontaneous. As the energy of 2020 clashes with a 70s pop feel, iconic types such as the preppy, the hippy and the punk inspire the attitude, blended in an all-inclusive mix. The collection also redefines creative partnerships by collaborating with a whole city–Los Angeles. It includes contributions from a set of LA-based creative players, touching Moncler with the city’s sun-kissed, laid back spirit. “LA is a cultural reference, a world city. It beats to its own drum, far from the neurotic pace of other metropolitan places. By working with Libertine, Undefeated, Balt Getty and AD.III I took local tropes and clichès and turned them around, the Moncler way”
Editor Andrew Kim talks with 2 MONCLER 1952 menswear designer Sergio Zambon about working through the tragic COVID-19 pandemic that is currently sweeping through the globe, the 2020 Fall/Winter collection, collaborating with LA-based creatives, and more.
Q. Do you think spatial limitations like indoor confinement have affected how you work? Or are you used to working indoors.
This year has definitely been very unexpected. Trying to look for a silver lining, I’ve had a time of reflection. As far as work goes, thanks to technology we have been able to keep working quite smoothly.
Q. A collection infused with the conception of Los Angeles. 70s pop energy. Hippy, punk, and preppy—blended in an all-inclusive mix. What do you love so much about LA? Is it the city’s sun-kissed, laid back spirit or its cultural diversity? How did it become your main source of inspiration?
For this collection, I’ve decided to collaborate with the city of Los Angeles through local artists and creative minds. That’s why I’ve chosen to collaborate with Balt Getty, Undefeated, AD.III and Libertine, creating a collection that still keeps a very strong tie with Moncler’s DNA. What I like of LA is that it is the city that more than any other in the last years was able to transform itself from a cultural point of view: it managed to go from an American city to a worldly city. For this reason, its lifestyle is so much more contemporary that other cities such as NY and that’s the reason why, for example, many creatives moved from Ny to LA. It’s a city where the culture is very lively but at the same time the vibe is very laid-back.
Q. Walk us through your collaboration with Los Angeles-based creatives: Libertine, Undefeated, Balt Getty, and AD.III. How did they come about? Also, what was your purpose behind working with them?
I frequently travel to Los Angeles and therefore these collaborations came up very organically: for example I met Balt Getty at a party, AD.III at an event at Maxfield’s. I wanted to integrate them in 2 Moncler 1952 to show the taste of LA. Each of them represents to me a different side of LA: Libertine has the “sparkle” of Los Angeles; UNDEFEATED is the cool sports apparel; Balt Getty represents the unexpected eclectic streetwear; AD.III is the rock royalty of accessories.
Q. How does it feel to see the rest of the industry, traditional brands, try to get involved with streetwear, to imitate something that wasn’t authentic to their heritage?
I actually think this is an organic process in the evolution of fashion. Streetwear is not anymore streetwear for me, but it’s what we mix with other styles of fashion.
Q. Would you say your experience growing up in diverse countries have affected your view and taste for fashion? If so, how?
I’m from a multicultural family – I’m cosmopolitan by birth. I am Italian Croatian and I was born in Egypt. Having such a unique and diverse background made me very open minded so it’s easy for me to express the crossover that it is so present in today’s culture. My curiosity has always been very vivid.
Q. What is your favorite fashion style at the moment?
At the moment, I’m very interested in the Gorpcore and Granola-wear phenomenon.
Q. Is a great designer someone who creates unique garments that he/she likes or someone who merely produces clothing based on what consumers like?
To me, the two things are related as everything starts from a unique thing and becomes popular in a second phase. Both things to be achieved in a proper way require a good designer. There are good designers for both achievements as there are also bad designers for both things.
Q. Any last words for those who continue to love and support 2 Moncler 1952 even in the midst of COVID-19?
Let’s continue to have fun!
Videographer & Photographer : Sanghun Lee
Editor : Andrew Kim
Stylist : Raymond Chae
Hair Artist : Hyunjin Kang
Make-up Artist : Young Lee